Yahoo Japan To Use Google’s Search Engine Technology

on 07/27/2010, filed in Home > General

We heard whispers about it before this, but now it has been confirmed that Yahoo Japan is planning to team up with Google to use Google’s search engine technology in Japan, giving Yahoo Japan and Google a massive, near-monopoly share of the Internet search market in Japan. It’s worth noting that despite its name, Yahoo Japan isn’t controlled by Yahoo Inc., rather Softbank Corp has about 40% stake in the company, while Yahoo Inc. has a 35% stake. According to this deal, Yahoo Japan will also be using online advertising and distribution systems developed by Google, though an exact date as to when the switch will be carried out has yet to be determined. It’ll be interesting to see if such a move with have any detrimental effect on Yahoo’s many partnerships with Microsoft and its Bing search engine.

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Google: Google is an Internet Search company with profits mainly derived from its AdWords advertising program. Google is also known for other high-profile web-related products such as Chrome, GMail, Google Docs or Google Map, and it has also made a very successful entry into the mobile handset market with its Android mobile operating system. The company was created in 1998 and went public in 2004. Google is one of the most visited site in the world.

Microsoft: Microsoft is the company behind software like Windows, Microsoft Office and hardware like the Xbox and Kinect. The company was founded by Bill Gates and Paul Allen. MS-DOS was the product that propelled Microsoft towards success, but it is Windows and Office that made it what it is today. Microsoft is currently engaged in a number of projects, including Windows 8, Windows Phone, Xbox, Office and the Azure cloud computing platform. the large majority of desktop computers run on Windows.

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