Google has acquired social gaming company Slide Inc. in an effort to remain (somewhat) competitive against Facebook (and Twitter). Although terms of the acquisition were not disclosed, many are speculating that the deal was completed at $200 million.
Google is facing pressures from large social networks like Twitter and Facebook, as those networks have been able to attract advertisers – the same that would also spend on Google’s online business. To remain competitive, Google is looking to add social features to many of its services and begin acquiring companies to add more features to existing services.
Google Engineer David Glazer says in a blog post: “For Google, the Web is about people, and we’re working to develop open, transparent and interesting (and fun!) ways to allow our users to take full advantage of how technology can bring them closer to friends and family.”
Slide provides applications and games to Facebook. Those titles include “SPP Ranch!” and “SuperPoke! Pets.” Google’s future plans for those apps on Facebook and for Slide were not disclosed.