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One of the most obvious uses of augmented reality (AR) technology is that users could be able to see themselves wearing different kinds of outfits wihtout having to actually change, and Hearst Magazines Digital Media and Metaio have partnered to launch what they claim is the first markerless augmented reality online shipping offer. With this properly setup, users who have a webcam at home will be able to see their desired clothes overlayed directly on them from the comfort of their own home, and they will be able to escape all the trouble of going down to the store. To make sharing the fun easier, they’ve made it easy for shoppers to select, rate, and also share their top picks with their friends via Facebook or email. Check out a video of this system in action after the jump.

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