Konami Digital Entertainment have teamed up with the Japanese coastal town of Atami to lure men and their virtual reality dating game. Various parts of the resort carry a 2D barcode, that when captured with a smartphone’s camera and combined with augmented reality software, can bring to life a virtual reality dating game called Love Plus. Unlike the typical dating game, Love Plus spokesperson says “players of Love Plus are in a scenario where they are a high school boy who is already dating one of the virtual girls. The goal is to see how good you can be to her and to build a relationship.”
The concept is that you mix your own real-world reality with the virtual gaming reality into an augmented reality that’s brought to life in the town of Atami. Barcodes are scattered across the resort, where traditional rooms can be booked at the hotel complete with futons, and users can scan the barcode to either see their girlfriends in a kimono or take a picture with their girlfriend. The resort town has caught on and shops are also now selling charms and capitalizing on the augmented reality world created by Love Plus.
According to Discovery, “More than 200 Love Plus fans have stayed at the Ohnoya hotel alone, while well over 2,000 have visited the resort town for the campaign, which kicked off on July 10 and runs until the end of August.”