RIM Looking To Acquire A Mobile Ad Network Of Its Own

Perhaps due to increasing pressure from Google and Apple, RIM is reportedly in the midst of talks to acquire its own mobile ad network, and is said to be busy in acquisition discussions with mobile advertising firm Millennial Media. There is a slight hiccup in the deal, though, as talks have stalled allegedly due to a disagreement over the price of the buyout, as the company is looking for something between $400 million to $500 million. It’s been suggested that the company could be inflating its price, due to the recent purchases of Quattro Wireless and AdMob which were purchased by Apple and Google respectively, AdMob itself was sold for a cool $750 million. Such a move might help RIM claw back some of the market share that it has lost recently, as the numbers have dipped from 19.1 percent to 17.8 percent over the past year, compared to the iOS and Android platforms which have been growing.