Sams Club Leverages WiFi for Customers to Comparison Shop

If you haven’t found value in joining a membership-based warehouse club for bulk-quantity shopping needs, Sam’s Club, operated by WalMart, is hoping to give you yet another reason to join the club with open access to free WiFi provided by AT&T. Utilizing WiFi and opening the shopping experience to the Internet, Sam’s Club is hoping to show shoppers value in two ways.

First, Sam’s Club will be able to demonstrate Internet-connected products and sell more advanced, high tech gadgets to its customers, like Internet-connected HDTVs, which sell for a larger premium over its non-connected counterpart. The retailer can hopefully use WiFi to demonstrate the value behind Internet-connected apps on HDTV sets, such as Pandora and Facebook.

Additionally, with tech-savvy shoppers who carry around a smartphone, Sam’s Club will also be releasing an app for Android, BlackBerry, and iPhone users to help shoppers comparison shop at its warehouses and find value in paying a membership fee for the right to shop at members-only club prices. Customers without mobile broadband 3G access, or those on a limited data plan, can hop onto the free, open WiFi network at the warehouse. The app will provide discount coupons, previews, and reviews of products.

This article was filed in Homepage > Computers.
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