If you haven’t found value in joining a membership-based warehouse club for bulk-quantity shopping needs, Sam’s Club, operated by WalMart, is hoping to give you yet another reason to join the club with open access to free WiFi provided by AT&T. Utilizing WiFi and opening the shopping experience to the Internet, Sam’s Club is hoping to show shoppers value in two ways.
First, Sam’s Club will be able to demonstrate Internet-connected products and sell more advanced, high tech gadgets to its customers, like Internet-connected HDTVs, which sell for a larger premium over its non-connected counterpart. The retailer can hopefully use WiFi to demonstrate the value behind Internet-connected apps on HDTV sets, such as Pandora and Facebook.
Additionally, with tech-savvy shoppers who carry around a smartphone, Sam’s Club will also be releasing an app for Android, BlackBerry, and iPhone users to help shoppers comparison shop at its warehouses and find value in paying a membership fee for the right to shop at members-only club prices. Customers without mobile broadband 3G access, or those on a limited data plan, can hop onto the free, open WiFi network at the warehouse. The app will provide discount coupons, previews, and reviews of products.
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