After announcing that the company will be serving up free WiFi, Starbucks is now in the process of creating and launching its own digital network, which will initially launch with five channels to dish out News, Entertainment, Wellness, Business & Careers, and local content via My Neighborhood. Reportedly, USA Today, the Wall Street Journal, and the New York Times will join on to provide content to the Starbucks digitital content to Starbucks. Apple will also be giving away free iTunes songs.
No money will exchange hands as a result of the partnership, either vis-a-vis content providers and Starbucks, nor Starbucks and customers. Everything will be free. Content providers, such as the Wall Street Journal, will be providing premium content for free in the hopes of attracting new business and Starbucks will attract more customers by curating unique content that isn’t available elsewhere.
The cafe will be launching the Starbucks Digital Network this fall.
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