Amazon has decided to take a different route with its Kindle e-reader by allowing Best Buy to carry said device from this fall onwards, which would make Best Buy follow the footsteps of Target and Staples. One can speculate that this move aims to increase the e-reader’s offline presence in view of the iPad’s phenomenal performance to date (albeit the iPad isn’t even a dedicated e-reader to start with in the first place). This means Best Buy will now carry all of the major e-readers within their four walls, making consumers spoilt for choice. Expect to see the $139.99 Kindle With Wi-Fi and the $189.99 Kindle 3G to be made available first, followed by the 9.7-inch Kindle DX later on.
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