Google URL Shortener gets own web site

Hmmm, what took so long for the Google URL Shortener to get its own web site after squatting on the Google Toolbar and Feedburner for a long time now? Also known as Goo.gl, it will now feature a simple web interface that allows you to input a URL of your choice, receiving a shorter one in its place. According to Google, they managed the following with the Google URL Shortener :-

  • Stability: We’ve had near 100% uptime since our initial launch, and we’ve worked behind the scenes to make goo.gl even stabler and more robust
  • Security: We’ve added automatic spam detection based on the same type of filtering technology we use in Gmail
  • Speed: We’ve more than doubled our speed in just over nine months

Interestingly enough, if you add .qr to the end of any Goo.gl-shortened URL, that will bag you a QR code instead – perfect for all the new devices that love scanning QR codes, eh?

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