Hmmm, what took so long for the Google URL Shortener to get its own web site after squatting on the Google Toolbar and Feedburner for a long time now? Also known as, it will now feature a simple web interface that allows you to input a URL of your choice, receiving a shorter one in its place. According to Google, they managed the following with the Google URL Shortener :-

  • Stability: We’ve had near 100% uptime since our initial launch, and we’ve worked behind the scenes to make even stabler and more robust
  • Security: We’ve added automatic spam detection based on the same type of filtering technology we use in Gmail
  • Speed: We’ve more than doubled our speed in just over nine months

Interestingly enough, if you add .qr to the end of any URL, that will bag you a QR code instead – perfect for all the new devices that love scanning QR codes, eh?

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