Samsung Super AMOLED display undergoes testing

By Edwin Kee on 09/28/2010, filed in Home > CellPhones

DisplayMate was curious enough to check out just how well Samsung’s Super AMOLED display will stack up against the rest of the competition by putting it through its paces against other mobile displays. To summarize this effort, Super AMOLED had excellent viewing angle and improved power consumption, but when compared to a LCD display, the colors are gaudy and oversaturated which is a bummer. Apart from that, PenTile arrangement of the OLEDs also do cause such a situation to happen – resulting in great looking images, but pixels when text is viewed. Things can only get better from here we hope, so no point boycotting Super AMOLED displays just yet.

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AMOLED: stands for Active-Matrix Organic Light-Emitting Diode, is a display technology in which an electro-luminescent organic compound (organic=contains Carbon) is used to light up pixels. Active Matrix refers to a technique to control the pixels and sub-pixels (RGB components) state which was introduced in the mid-70s. Active Matrix is used with many kinds of displays, but the most famous are TFT LCD and AMOLED.

Samsung: Samsung is a South-Korean conglomerate which counts many subsidiaries like Samsung Electronics, which you probably know very well, but also Samsung Heavy Industries which builds ships, or Samsung Life Insurance, Samsung Securities and many more. Samsung is responsible for an amazing 20% of South Korea's exports. In the consumer electronics world, Samsung has gone from being a company with a reputation for cheap products to becoming one of the most respected companies in the world.

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