Asus Confirms Split With Garmin

By Matthew Chung on 10/25/2010, filed in Home > CellPhones

It was previously rumored that Asus and Garmin would be ending their Garmin-Asus joint venture and now an unnamed Asus official has confirmed such suspicions. Specific details weren’t mentioned just yet, but Asus is expected to give more details on Tuesday. While the smartphone market has been seeing huge growth, the Garmin-Asus alliance hasn’t really delivered the desired sales volumes, which is probably the reason for the split. Such a move would probably mean that Garmin would be exiting the smartphone business and giving it the liberty to focus on coming up with GPS navigation apps for the iOS and Android platforms.

Garmin: Garmin Ltd. was incorporated in Schaffhausen, Switzerland. It was founded by Gary Burrell and Min Kao in 1989, hence the company name Garmin. Garmin specializes in developing consumer, aviation, and marine technologies that rely on Global Positioning System or GPS for navigational assistance. Burrell and Kao, both electrical engineers, first named the company ProNav, but opted to change it to Garmin in 1991 when another competitor, who had a product called NavPro, sued the company for trademark infringement. Today, Garmin has more than 9,200 associates in 35 offices worldwide.

GPS: Global Posting System: The Global Positioning System (GPS) is a satellite system (space-based) that provides geographical location and time information in all weather, anywhere on Earth where there is an unobstructed line of sight to four or more GPS satellites. It is maintained by the United States government and is freely accessible to anyone with a GPS receiver

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