Ectaco has jumped into the e-book reader fray with their jetBook mini device, where it will retail for $99 a pop. At that price point, certainly you can’t expect the world, but we’re pleased to say that those who love to live colorful lives will definitely love the myriad of shades in which it comes out in. Recently released at the Frankfurt Book Fair and Consumer Electronics Show in Hong Kong, the jetBook mini will come with an ultra crisp 5-inch reflective TFT display that sports instant page turns, multiple language support and portability. To make things all the more attractive, a quartet of AAA Energizer batteries are able to let it run for up to 90 hours of non-stop reading – now how about that? Tipping the scales at just 5.7 ounces also makes this the lightest e-book reader in the world at the moment. It won’t usurp the Kindle or iPad anytime soon as the e-book reader of choice for the masses, but those who love traveling light and easy will definitely find it worth a shot. [Press Release]
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