Google Announces Content Partners for Google TV

In addition to launching the new Google TV site today, Google has also announced content partners for Google TV, which will rival Apple’s Apple TV, which launched with content, available for rent, from ABC, Disney, BBC, and FOX, and also streaming content for Netflix subscribers in addition to home networked streaming content from other iTunes-capable devices. Google TV, on the other hand, will launch with newspapers, TV and cable networks, and streaming and subscription services. Those partners include: Turner Broadcasting, NBC Universal, HBO, the NBA, Amazon, Pandora, Napster, Netflix, The New York Times, and USA Today. Bear in mind, however, that not all programming will be available from any given network. For example, not all NBC shows may be available from Google TV although NBC Universal is listed as a partner. We’ll likely find out more when devices start hitting.