Redbox, which has operated DVD rental kiosks at convenient shopping centers across the country, has announced that the company will be entering the movie streaming business in 2011. Redbox didn’t name a partner yet to host and manage its streaming business, and the company is uncertain whether it would adopt a subscription plan, like Netflix which offers unlimited streaming for a fixed monthly price, or an a la carte model similar to iTunes and Blockbuster. Speculation of the company entering the streaming arena spurred in April when a survey from the company asked consumers their thoughts for a $3.95 monthly plan that would include unlimited streaming in addition to four free DVD rentals; right now, four DVD rentals would cost $4 alone.
Some potential partners for Redbox’s streaming service include Sonic Solutions, which helps to host Blockbuster and Best Buy’s streaming efforts, Amazon, which has its own Amazon on Demand a la carte streaming service, and WalMart, which owns Vudu. If Redbox can manage to pull off a $4-$6 per month DVD streaming plan with a finite number of rentals, it could gain competitive advantage over market incumbent Netflix, which is exploring a streaming-only subscription plan for the U.S. market.
Next Story: China Will Create Proprietary E-Books Standard
- 2014-03-24 Redbox May Offer PS4, Xbox One And Wii U Rentals Soon
- 2014-02-18 Redbox Instant Playlist Theme On PS4 Undergoes Vote
- 2013-11-27 Redbox Instant On iPhone Now Supports AirPlay Streaming
- 2013-05-15 LG Smart TVs Support Redbox Instant Starting Today
- 2013-03-15 Redbox Instant Now Available To The Public
- 2013-03-08 Netflix Gives Tattooed Fan One Year Of Free Service
- 2012-02-06 Verizon and Coinstar team up to take on Netflix
- 2011-10-31 ABC and Disney make deals with Netflix and Amazon
- 2011-10-24 Netflix UK and Ireland services to launch in early 2012
- 2011-09-25 Netflix gets Dreamworks from HBO