Roku licenses software to keep up with the competition

Netgear recently announced that they will be offering a $90 set top box which will be powered by Roku’s software, as Roku is working on seeing how alternative business models will help them remain ni teh game. Despite having a growing content library as well as a trio of new hardware products which start from a highly affordable $59.99, Roku is still in a rather precarious position since they now have another competitor in the form of Google TV, not to mention Apple’s Apple TV refresh. This has led Roku to license out its software, and it remains to be seen just how this move will stem the rising tide of competition.