Starbucks-addicts in New York should be happy to hear that the coffee company has seen enough success with its Starbucks Card Mobile payment program to extend the program to nearly 300 company-operated stores in New York City and Long Island. The pilot program was initially available is select San Francisco, Seattle and Target stores and allows iPhone and BlackBerry users to pay for their coffee by holding up the 2D barcode on their phone to the scanner at the counter. Users will be able to easily manage and reload their Starbucks Cards via the app too. The final goal is to have customers ditch their physical cards for the digital version, allowing customers to save time and the company to save costs. Currently one in five in-store transactions are paid for via Starbucks Card and more than $1 billion will have been loaded on to cards by the year’s end. With the launch of the Starbucks Digital Network, it’s easy to imagine more folks deciding on Starbucks as their favorite coffee joint.
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