Virgin America Issues Free Frequent Flyer Miles for Virtual Check-Ins

Virgin America Airlines is offering its flyers Elevate Points, which are frequent flyer miles, just for virtually checking in. The company is quickly embracing social networking by giving users up to 25 Elevate Points for checking in with online services such as Facebook Places and Foursquare. According to the airline, to participate, you’ll either need to sign up at topguest.com or download the Topguest app for your iPhone or Android. “Our flyers tend to be tech-forward and more plugged in to social networks and location-based services, so we’re pleased to now offer them real world rewards for virtual check-ins,” said Brett Billick, Director of CRM at Virgin America. “With the rapid growth and popularity of location-based apps, this is something our guests have actually been asking for – and we think it will provide an inventive new way for our travelers to earn Elevate rewards.”