Apple Uses iTun.es For Link Shortening

It’s always interesting to see how creative people can get with domain names and it was previously noticed that Apple owned the iTun.es domain name. It was speculated at the time that Apple might use it as a domain link shortener for iTunes URLs on Twitter. Now such a situation has become a reality and when you hit the “Share on Twitter” drop-down option for a song in iTunes, the link is truncated to iTun.es to reduce the character length of your tweet. Are we seeing an overdose of URL shorteners recently?