Microsoft will be introducing tracking protection to the next version of their latest browser version, Internet Explorer 9. This tracking protection mechanism will enable users to subscribe to a “tracking protection list” which incidentally will hold names of various web addresses that are used by tracking companies. All organizations on the list will be unable to communicate with the browser, hence cutting off yet another possible channel for online advertisers to identify groups of users who might be interested in selected products or services simply by analyzing one’s web activities. According to privacy advocates, advertisers have no right to use people’s personal information, and that includes their use of the web, without obtaining permission prior. Just how does web tracking work? Well, it basically happens via websites that plant small text files know as cookies as well as bits of code called beacons. Well, will this bit of news make IE9 a strong contender in the world of browsers?