While many of us may not like buying into marketing magic, we do now that referrals are a powerful way of marketing. Apple might be looking to capitalize on that, as the fruity company has filed a patent that would reward customers who review products. Of course, it might be a little tricky if folks are rewarded to provide reviews but Apple’s system is based on the number of “accurate” reviews over time (a “reputation”), so it will probably be able to figure out who needs to be rewarded (we hope). Hopefully, the reward will be equal for good and bad reviews as well… Will such a system eventually be the way we’ll determine which app to install?
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