Paramount Releases Movies as Enhanced Apps on Windows Phone 7

Paramount Digital Entertainment will be releasing some of Paramount Pictures’ films on the Windows Phone 7 platform as focused, enhanced apps. The movies will be encoded in Microsoft’s Silverlight technology and will feature the full-length movie, plus enhancements that are said to be “unique experiences not available on other platforms to deliver a rich connected consumer experience to Windows Phone 7.”

Using Silverlight technology and adding interactive and social networking features, our enhanced movie apps transform the movie viewing experience into a true entertainment experience.

Features of the enhanced apps include the ability to create custom clips, view the movie with ‘Scene It’ pop-up trivia, and providing for rich contextual information. The first title coming out will be School of Rock, followed by Zoolander, Waiting for Superman, and GI Joe: Rise of the Cobra. Paramount says that additional titles will be announced later. School of Rock is available now via Windows Phone 7′s Marketplace hub.

This article was filed in Homepage > Cellphones and was tagged with Apps, marketplace, Microsoft, movies and Windows Phone 7.
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