Paramount Releases Movies as Enhanced Apps on Windows Phone 7

Paramount Digital Entertainment will be releasing some of Paramount Pictures’ films on the Windows Phone 7 platform as focused, enhanced apps. The movies will be encoded in Microsoft’s Silverlight technology and will feature the full-length movie, plus enhancements that are said to be “unique experiences not available on other platforms to deliver a rich connected consumer experience to Windows Phone 7.”

Using Silverlight technology and adding interactive and social networking features, our enhanced movie apps transform the movie viewing experience into a true entertainment experience.

Features of the enhanced apps include the ability to create custom clips, view the movie with ‘Scene It’ pop-up trivia, and providing for rich contextual information. The first title coming out will be School of Rock, followed by Zoolander, Waiting for Superman, and GI Joe: Rise of the Cobra. Paramount says that additional titles will be announced later. School of Rock is available now via Windows Phone 7′s Marketplace hub.