Roku Sales Doubled After Apple TV Launch

By Matthew Chung on 12/21/2010, filed in Home > Apple

When Apple announced its updated Apple TV unit, many folks speculated that it would have a negative effect on Roku’s sales. Now Roku’s CEO, Anthony Wood, has said that the result has been the opposite of that, with sales doubling since the new unit launched. Aside from that, sales has also doubled year-over-year for the company and Roku is set to sell its millionth box before the end of the month. Roku currently holds the 11th and 12th spots on Amazon’s list of best-selling electronics, with Amazon just accounting to 25% of the company’s sales. Roku is currently projecting a $100 million revenue in 2011, following over $50 million in sales this year.

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Apple Inc: Apple Inc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne as a computer company wich is often credited to have initiated personal computing. After a meteoric rise in the 80s, Apple had lost the personal computing battle against Microsoft and others in the 90s. But in the late 90s and early 2000s, the company came back to profitability by focusing on less products and started using industry-standard components. Apple's largest business is now in the smartphone space, with the iPhone representing more than half of the revenues and an even larger part of the profits. Read our Apple product reviews to see what the company has been up to: iPhone 5 Review, Macbook Pro with Retina display review

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