Sony has decided to go one up against iTunes by introducing the Music Unlimited streaming service, where this cloud computing-based, digital music service will offer something different from Apple’s service. This subscription method offers users to access around 6 million songs, where they can be streamed to Sony’s Internet-connected devices including the PlayStation 3, range of PCs and Bravia TVs. Apart from that, the service has the advantage of being able to be synchronized with a user’s existing music files, such as iTunes. Debuting in UK and Ireland today, it will also soon make its way to Australia, Canada, France, Germany, Italy, Spain and New Zealand and the US in 2011. Will this be able to topple the juggernaut that is iTunes, or will it just peter out and die off quietly?
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