Apple’s effort to trademark the name “App Store” is now facing some opposition from Microsoft, as the software giant argues that the phrase is too generic to register and would restrict competitors’ ability to use the term to describe their own services. Microsoft says that “app” is a common term for mobile software and “store” is a common term for a place where goods are sold. The filing cited efforts to trademark “The Computer Store” and “Log Cabin Homes” that were previously rejected due to their generic natures. Do you think that Apple should be denied a trademark for the “App Store” name, and do competitors already differentiate themselves enough by using names such as the Android Market?

Filed in Apple >Computers. Read more about App Store, Apple Inc, Microsoft and Trademark.

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