Retractable Tape Cord concept

We’re all familiar with retractable measuring tape, and it’s nice to use tools that don’t get tangled all the time. Now designers out there are trying to bring the idea to extension cords, such as this Retractable Tape Cord concept here. The slim design of the power cord is possible thanks to the use of polysiloxane, a silicon polymer. Just pull as much of the cord that you need (that is provided), and give it a gentle tug when you’re done, and it’ll retract back into the casing. This Retractable Tape Cord is a 2010 Red Dot Concept Design award-winning project.