Gogo wants to deliver in-flight movies as well

Heard of Aircell before? Sure you do, they are the parent company of in-flight Wi-Fi provider Gogo, and in their latest round of funding, they managed to raise a cool $35 million. This monetary arsenal will help the company expand their in-flight content business so that they can diversify their revenue, with CEO Michael Small pointing towards the objective of delivering access to a library of movies in-flight for customers – naturally followed by other content such as live gaming, of course. Even now, gaming on the aeroplane is slow and laggy, and the games themselves are not up to snuff by today’s standards, so the gaming bit might be tricky, but in-flight movies? How will this compete against the rather updated library of movies that are already available on most long haul flights for free? Perhaps an even more up-to-date library might just be the catalyst required for folks to pony up more dollars per flight, what do you think?