[DEMO Spring 2011] Social media and social CRM is a hot topic these days, and companies large and small want their share of the pie. Nimble promises to offer the benefits of social CRM to small businesses by integrating LinkedIn, Facebook, Twitter, Google, email contacts and conversations into one “seamless, intuitive environment”. Nimble managed to integrates the “4Cs”: contact, calendar, communications and collaboration, but I do not see how different this is from the latest version of Outlook that now integrates Facebook, MySpace and LinkedIn , thanks to its Outlook Social Connector. Another product that could have similarities to Nimble is Zendesk. I may have the opportunity to ask the company’s founder Jon Ferrara about his product differentiation here at DEMO, I will update this article then.
Nimble’s Key Features (from the press release)
One Unified Solution – Nimble connects contacts to calendars, communications, tasks and social conversations — all in one user interface.
Social Monitoring – Nimble lets companies monitor the most popular social networks – LinkedIn, Twitter and Facebook – from one screen.
Social Engagement – Nimble’s unified inbox helps companies respond to conversations and engage prospects more quickly via email or social media networks.
Integration with existing tools – Nimble synchronizes with Google Apps, including email and calendars, so users can continue to use their familiar tools.
Easy to Use – Unlike more traditional CRM systems, Nimble’s sleek interface reveals the information companies need to see and hides the rest.
Web-based – As a web-based solution, according to the company, Nimble requires no set-up or maintenance, making it far easier to get up and running.
Secure – Nimble Contact’s encrypted security and redundant servers are built to keep information safe