Barnes & Noble NOOKColor has grown upIsn’t it strange that while Barnes & Noble wanted to roll out an e-book reader in the form of the NOOKColor, they never really thought of turning it into an iPad rival, but we guess that market forces decided to come in and make that decision on behalf of Barnes & Noble. It seems that the company has already shipped three million units of the NOOKColor since it rolled out last fall, where a million of those were shipped in just the last few weeks of the year. Apparently, demand for the NOOKColor ran high enough to touch the 600,000 to 700,000 figure of LCD e-book readers for both January and February this year. If you happen to have a choice of either one model, which would you choose?

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