Color: the new social network that works by proximity

If you’re thinking to yourself: do we need another social network? Probably not. Do we need another photo-sharing service? Not really. Do you need a photo-sharing, social network? Well, the folks at Color seem to think so. Introducing Color: a free, proximity-based social networking photo-sharing app. Available on the iPhone and Android phones, Color doesn’t work like any other social network/photo-sharing app available, which helps it stand out from the crowd. Instead of you uploading pictures to a gallery that people can browse or comment on, Color works by automatically sharing your pictures (taken with the app) to anyone who’s around you and using Color as well. This works both ways, allowing you to browse photographs that someone else around you has taken. So let’s say in a public area with loads of people, like a train station or a park, you can expect to have tons of photographs to look through – provided they are all on Color as well. Usage of this app would be useful in situations like a wedding – where everybody can browse all the photos everyone has been taking without even needing to upload it to an online album like Facebook – photo sharing can happen at the event itself. Hit the break to watch a video of Color in action:

Color Demo from Color Labs, Inc. on Vimeo.