What is life without any targets or ambition? Samsung Electronics has been promoting the Smart TV idea actively, hoping to provide tough competition to Sony’s Google TV with the target of shipping up to a dozen million units this year, making up 30% of global Smart TV shipments. On the whole, the worldwide LCD TV market is tipped to reach 215 million, which is 13% more than last year, while LED-backlit models are expected to make up 40-50% of the global LCD TV market, with 30% to 40% of that for Smart TVs. In this season, LED-backlit LCD TV is the mainstream product, so expect to see more of those models from Samsung in the coming years. Will you play your role in helping Samsung achieve their target, or are you part of Sony’s camp?