While publishers are busy fighting for a better incentive when selling magazine subscriptions though iTunes on the iPad, Bloomberg has decided to go ahead and release an official magazine app anyway. Called Bloomberg Businessweek+, this app isn’t designed to take on The Daily; rather, it is just another magazine for users to get their business news updates. The app is free, and as an introduction, the first issue will only cost $0.77. No idea why they would price it as such, but it sure is cheaper than $0.99. Future issues will cost $3 for 4 issues, which is cheaper than if you were to buy the printed copy – which makes it a good reason to buy issues through the app than at newsstands, plus you get to do your part for the environment by not purchasing paper. Although the digital version of the magazine feature anything extraordinary when compared to the printed version (it’s basically just a reformatted version), you’ll get search through the news, share news and adjust the font sizes if you’re having trouble reading smaller print. And if you’re already subscribed to the printed version, you don’t even need to pay for the digital copies – you’ll get them free of charge. It looks like Bloomberg has got the pricing model right – at least something that will be favorable to most consumers. Download the Bloomberg Businessweek+ app.