Dentsu Suwappu augmented reality toys look fun

Dentsu, an ad agency from Japan have come up with a concept for some new toys that do more than just pose and look cute. When you bring in an iPhone to the picture, the little figurines can tell a story, and interact with its environment – through the power of augmented reality. The top half of the toy gives the character personality, while the bottom half of the character determines the environment it is in. When looking through the lens of your iPhone, expect to see something more than just cute plastic figures – facial expressions, and its environment are not what it seems. Intended for use in augmented reality adverts, and possibly short stories, let’s hope these Suwappu toys make it out of the concept stage, after all, they look cute enough to be sold as toys on their own. Watch the strange, weird, confusing and fun video after the break: