Qualcomm and Big PlayAR team up with Dallas Mavericks by introducing mobile app for NBA playoffs

Qualcomm as well as Big PlayAR have come together alongside the Dallas Mavericks, hoping to bring the NBA playoffs to another level thanks to the wonders of augmented reality (AR). This app which is known as Mavs AR, is a game that was developed by Big PlayAR thanks to AR technology pioneered by Qualcomm.

You can download it from the Android Market, making it the first commercial AR application that was released based on Qualcomm’s vision-based technology. Targeting Android-based smartphones and tablets, it will result in a virtual basketball court right in the palm of your hand, and fans who actually attend the Mavs playoff games at American Airlines Center are able to point their smartphone or tablet running the Mavs AR application at their ticket to play the game.

At least you won’t see anyone throwing away those tickets, appreciating them much more. Of course, scrapbookers would feel justified as they have long collected such mementos as part of their life’s journey in remembering the past. Some of the Android smartphones that will play nice with this app include the Dell Streak 5, HTC Inspire 4G, HTC ThunderBolt, and Sony Ericsson Xperia PLAY. [Press Release]