It looks like Nokia’s dissolution of their Symbian continues. First by teaming with Microsoft to make Windows Phone 7 being their current mobile OS of choice (although we won’t see any WP7 Nokia phones until end of the year or early next year). The Ovi brand which was Nokia’s name for their app store, apps and services they provided for their Symbian phones will be rebranded starting this July.
Ovi will be no more and existing services and products will be under the Nokia banner instead. Their reasoning? “We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike.”
The services itself won’t be affected, with the changes only applying its names. New phones will be released with “Nokia” services and apps while existing phones will receive updates for the name change. Will the name “Ovi” be missed? Give us your thoughts.