20 Roku

If anybody’s wondering about the success of Roku’s internet TV platform, they can wonder no more. In a press release issued today, Roku announced that it has delivered 15 million channel downloads to its base of over 1 million Roku viewers. The growth in channels installed has been driven by two factors – the expanding selection of entertainment in the Roku Channel Store and its accelerating sales due to its recent introduction into US retail stores.

The company mentioned that they’re happy with the platform’s growth, citing its low price point as the main reason for its popularity. Roku has been around since 2008 when it launched as the original Netflix streaming player. Only in 2009 it launched the Roku Channel Store and started offering more content to its subscribers. Since then, the amount of channel downloads have grown substantially (as evident by the chart)

With over 225 entertainment channels available and more being added, Hulu users have been able to enjoy streaming internet TV for a low price point. Roku didn’t mention what its plans are for the rest of the year, but it predicts that it will surpass 3 million customers by the end of 2011.

[Press Release]

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