It was coming your way regardless, TweetDeck being purchased by Twitter – in a cool move by the latter who forked out over $40 million (mixture of cash and stock) for the application that is widely used for organizing the display of tweets. TweetDeck has, after all, been the subject of speculation concerning a takeover for months, and Twitter’s PR account tweeted (but of course, did you expect any other medium?), “For all those who might be curious, we continue to not comment on rumors.”
Twitter had always maintained a policy of being silent or downplaying third-party apps as well as acquiring them. Needless to say, this did not mean that Twitter didn’t bother purchasing other companies that they thought would be useful for their future – among them, the popular iPhone app known as Tweetie, while working in tandem with photo add-on TwitPic as a new interface rolled out.
What do you think of this takeover? Will it be a sign of a better Twitter experience for the users, or do you think it will pan out differently?
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