It looks like everybody is doing something to help out Japan recover from their recent disasters. Earlier today we had Pentax’s Hope For Japan relief fund, and now Blizzard has just joined in, taking advantage of its 12 million+ subscribers on World of Warcraft. The company has released a new pet called the Cenarion Hatchling in the pet store, with 100% of the funds going to the American Red Cross’s Japan Earthquake and Pacific Tsunami relief efforts. The $10 cosmetic enhancement won’t make you the next battleground champion, but will help you stand out from the crowd and show everyone on WoW that you contributed to the relief.
The Cenarion Hatchling is the twin of a rare Hippogryph Hatchling pet that players could encounter in the WoW trading card game set – Heroes of Azeroth. The buy a Cenarion Hatchling donation will last until July 31 this year.