All work and no play makes Jake a dull boy, but these days, it seems that Jack is getting all play and no work done – just check out the list of consoles that are out there as well as the many portable distractions and you’ll know what we mean. Blockbuster, however, knows that there is the select group of students out there who do work hard when it comes down to crunch time, and will be rewarding them with free movie rentals as long as they are able to prove that they have achieved good grades in the classroom.
Since good grades can be relative depending on who you are talking to, the “Good Grades, Free Rental” program has a benchmark – where kids in kindergarten through 12th grade who earn a B average or better on their report cards are able to head to participating Blockbuster stores around the country, where they can then pick up a free, one-day, non-new release movie rental.
The format of choice? DVD, of course, since not everyone has a Blu-ray player just yet, so that makes perfect sense to boot.