Sony’s latest entry into the interchangeable lens camera market comes in the form of the Sony α35, where it will also go by the model number SLT-A35. This new shooter will deliver pro-style shooting speeds as well as diverse creative options to photographers of all abilities. Continuing where the α33 and α55 models left off, the α35 camera will sport Sony’s Translucent Mirror Technology that paves the way for responsive, accurate continuous autofocus, never mind if you are shooting high-speed still photos or getting a full HD movie recorded onto a large screen memory card.

The Sony α35 camera will also see the debut of Tele-zoom High Speed Shooting that magnifies a central portion of the image area, effectively delivering 1.4x magnification while shooting at up to 7 fps. Not only that, continuous tracking autofocus of still or moving objects is also thrown into the mix to make it able to capture fast-moving action be it sports or children’s expressions, where the latter is more often than not spontaneous. 

You will get a 16.2-megapixels resolution with the Exmor APS HD CMOS sensor, essentially capturing detailed, low-noise still and HD video images. Since the Sony α35 model will play nice with 32 A-mount interchangeable lenses, you won’t have a problem dealing with various shooting situations as there ought to be a lens to step into the shoes at that time. The Sony α35 interchangeable lens camera will arrive at the market this August for around $700 with an 18-55mm kit zoom lens, while those who opt for the body only model will pay $100 less. [Press Release]

Filed in Photo-Video. Read more about Camera, Dslr and Sony.

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