Microsoft apologizes for Amy Winehouse Twitter snafu

You don’t kick a person when he or she is lying down, even more so when one has already passed on to the next realm. Microsoft, despite being in business for so many years already, might just need to rethink their marketing strategies after receiving a whole lot of brickbats on Twitter where a PR account for Xbox encouraged followers to purchase her last album for the Zune as a way of remembrance.

Of course, this drew a whole lot of outrage – you don’t need to remind people, especially fans who are still in shock and going through the grieving process to buy an album of their recently deceased idol. They would know how to do it themselves, and if they think the Zune deserves Amy Winehouse on the playlist, they would do the necessary without any external promptings. Good thing the boo-boo was realized sooner rather than later, with the same account tweeting “Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated. Far from the case, we assure you.”

Rest in peace, Amy. It seems that even in death, just like in life, many quarters want to take advantage of you without you realizing it.