Companies are in business simply because they have one thing in mind – their bottom line, alongside the usual reasons such as making the world a better place, providing jobs for the local populace, improving the life of those around amongst many others. Well, the bottom line is still a huge concern to many CEOs, as they spend sleepless nights wondering how to increase the profit margin without looking as though the customers were taken advantage of. With Virgin Mobile, could the latest revamp in their pricing structure for cellular plans be part of such as exercise?
This Sprint-owned entity will lower the price of its Beyond Talk “unlimited” voice, data, and text messaging plan to $55 per month, but that sweet piece of news is dampened with word that its two more affordable Beyond Talk plans will be raised to $35 and $45 each month, respectively.
These new prices will come into play from next Tuesday (July 19th) onwards, while the word “unlimited” will be desecrated yet again come October as all data usage after 2.5GB will be throttled – going down all the way to 256 kbps or less from 3G speeds.
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