We all know that Hulu, one of the web’s premium internet streaming services, has recently been put up for sale by its stakeholders – Fox, NBC and Disney. And joining the list of potential acquirers (Apple, Yahoo, Google, Verizon, AT&T and Amazon) is DirecTV, a direct broadcast satellite service provider and broadcaster.
At yesterday’s earnings call, Mike White, the CEO of DirecTV, admitted that the notion of owning Hulu is certainly a possibility but the company is still determining whether it makes sense to make the purchase or not. Due to the lack of enthusiasm of snatching up Hulu, reporters are speculating that DirecTV is downplaying interest (to get a better deal) or it could be launching a service of its own that’s similar to Hulu, hence the disinterest – or the company just doesn’t need Hulu at all.
But one thing is for sure though – DirecTV owning Hulu makes much more sense than a company like Verizon or Microsoft acquiring it. After all, they’re in the both in the video content delivery business.