Guess it is back to the drawing board for those who did the advertisement for the Motorola Atrix, as it has been deemed to be misleading after the Advertising Standards Authority (ASA) received a couple of complaints from who else but Samsung phone owners. The Atrix was touted to be the “world’s most powerful smartphone”, sporting a dual-core 1GHz processor, but Samsung fanboys will definitely have some beef against such lofty claims since the Samsung Galaxy S II runs on a dual-core 1.2GHz processor instead.
In Motorola’s defense, they claimed that while “the Samsung Galaxy S II i9100 had a slightly faster processor, it did not operate the unique computer-like accessory ecosystem that the Atrix did. It said the advert did not claim the Atrix’s processor was the fastest, but rather focused on the combined features of the performance and capability of the product.” – at least that was what the ASA let us know.
I would say that those are extremely technical areas that ordinary users or readers of an ad won’t bother – to most of them, higher clock speed equals to faster, as we tend to take things at face value. Of course, the ASA hopes that future claims won’t confuse customers who pay attention to technical specifications of a particular device, hence ruling that Motorola’s advert should not be run again.RELATED
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- Follow: atrix, ban, Motorola, motorola atrix,
- Seen at: telegraph