whitemagicFans of Sony products will be delighted to know that the company has succeeded in commercializing what they’re calling “WhiteMagic”, which is an LCD module that utilizes the newly-developed “RGBW” method, which adds a white pixel to the RGB pixels along with an algorithm that corrects image distortion.

It appears that Sony has plans to start incorporating this LCD module in a variety of mobile devices, for example digital cameras, video recorders, maybe into their line of MP3 players as well and maybe future portable gaming consoles?

What makes the WhiteMagic LCD module so special is its brightness, its 1.23M-dot full VGA resolution along with its two distinct modes. The modes will allow the user to switch to a more power-saving mode, pushing power consumption of the backlight down to 50% while at the same time remaining comparably bright to other conventional LCDs, or so Sony claims.

Now as we all know, using our devices in the bright sunlight usually makes it hard to see the screen, which is where the outdoors mode of the WhiteMagic LCD module comes in handy. Sony is boasting that it will be able to boost brightness up to 1,000 cd/m² which double that of the iPhone 4’s max brightness.

Sony is expected to start shipping samples of the WhiteMagic LCD Module come October at $65 each, although no word on when we will actually start seeing devices incorporate them.

Filed in Photo-Video . Tags: displays, lcd and Sony.
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