We all know that RIM hasn’t been doing too well, thanks to its recent Q2 financial report where it announced losses and the disappointing sales of the BlackBerry PlayBook tablet. RIM had only shipped out 200,000 BlackBerry PlayBook tablets in Q2 – a far cry from the 490,000 tablets that analysts expected the company to move out. Well, in order to turn the tablet into a success, the company is going to do what a lot of companies seem to be doing recently – give it a price cut.
However RIM won’t be cutting the price of the tablet directly – the discount will be given through incentive programs, rebates and deals. It wasn’t mentioned how much this discount will be but we should find out in due time. In addition to the announced price cut, RIM also mentioned that it will be releasing in October: a huge update to the PlayBook that brings all the long-awaited missing features to the tablet: a native e-mail, calendar and contacts app, the Android app player, and video store with 10,000 videos. We can’t wait.
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