Hasselblad H4X makes a brief appearance

Is it just me, or do companies love to tease their fans by putting up an image or placeholder of a yet unreleased device if only but for a moment, only to pull it down afterwards when some buzz about the particular subject is up? I guess so, especially when you consider Hasselblad putting up the H4X for a while over at their website, complete with the description below.

“The H4X provides a fantastic successor or upgrade to your H1 or H2/H2F body and supports all H System lenses, most third party backs*, and even features a film back option. The H4X also provides a technological bridge to our faithful H1 and H2/H2F customers enabling them to take advantage of all the features that photographers have come to expect from a Hasselblad H4 series camera, including Hasselblad’s world-acclaimed True Focus technology, which allows you to concentrate completely on creativity without worrying about focus mechanics, and the ability to use the HVD 90x viewfinder optimized for the 36×48mm format.”

A cached version of the website is already stored on Google’s servers, yet again proving the point that the Internet has a memory now. Why not just roll out the press release already!