Ladies and gentlemen – it’s time to say goodbye to Qwikster… even though we barely knew it. Netflix has just announced on its official blog that it has decided to scrap all plans to split its streaming + DVD business into separate entities. I guess they eventually listened to the feedback of unhappy consumers after all. Here’s what Reed Hastings (Netflix’s CEO) had to say:
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
This means no change: one website, one account, one password… in other words, no Qwikster.
While the July price change was necessary, we are now done with price changes.
For Netflix subscribers, the bad news is that the price change is going to remain and I guess the good news is that it probably won’t be increased anytime soon (lest Hastings raises the ire of already unhappy Netflix subscribers). How do you feel about Netflix’s decision to discontinue Qwikster?