So Apple has their iCloud, and now it looks like RIM may be attempting something similar with their recent acquisition of NewBay Software, a company that provides white-label cloud-based content services. With RIM’s smartphone market share not being where it used to be, and with customers jumping ship to iOS, Android and even Windows Phone, it looks like the company is doing everything in its power to play catchup.
This recent acquisition should be able to give current Blackberry users access to LifeCache, which is a service that let’s users upload and share photos and videos. While this might not seem like much, it’s interesting to note that several major carriers in the US such as AT&T, T-Mobile and Verizon are using LifeCache, thus giving RIM the building blocks to build off on.
It is uncertain as to what RIM has planned for this new cloud service – could they be attempting something similar to Apple’s iCloud or Google’s various cloud-based services (i.e Gmail, Google Calendar, Google Docs, etc), or will they be coming up with something entirely on their own? Perhaps more will be revealed at the upcoming Blackberry DevCon.