Apart from being one heck of a convenient video delivering channel, YouTube might finally stumble upon a way to monetize their site – and in a big way to boot. After all, when 3,000,000,000 (yes, that’s three billion) videos are being viewed each day with 800 million folks visiting the site each month, why not leverage that kind of audience by letting music partners of YouTube sell their merchandise and tickets amongst others?
It makes perfect sense with this kind of arrangement, not to mention the fact that YouTube can always take a cut from each sale. This feature will be known as the Merch Store, where YouTube partners are able to sell artist merchandise, digital downloads, concert tickets and other experiences to anyone who is interested. Topspin will be the one helping out with merchandise sales, concert tickets and experiences, while SongKick will sell tickets for concerts, with iTunes and Amazon handling transactions for music downloads.
It will take some weeks before everything comes into fruition, but you can be sure that exciting times are ahead for YouTube fans!