Oops, it looks like HTC did it again! It seems that adult entertainment company, Vivid, is not too pleased with HTC naming one of their devices after their company. Well, technically HTC did not name their device after the adult entertainment company, but the fact that the HTC Vivid shares the “Vivid” name is apparently enough for Vivid Entertainment to send a cease and desist letter to HTC.
HTC is currently reviewing the complaint, and it seems that if they do not comply with Vivid Entertainment’s request, they could face a potential lawsuit over trademark infringement. The company is claiming that the HTC Vivid could lead to brand confusion, although we’re not sure exactly how confused people can get telling a smartphone apart from an adult entertainment company.
This is not the first time that HTC has run into problems when naming their devices. A while back when HTC released the HTC ChaCha (the Facebook Android smartphone) in Spain, much to their dismay and the residents of Spain, the word “chacha” is actually used as a term of disparagement in the Spanish language, forcing the company to rename their device to the HTC ChaChaCha.